Performa Global is a Sydney-based product, brand and service consultancy. It has developed a highly successful long-term relationship with Aeroflot. Performa has been instrumental in helping turn the airline around from a loss-making venture to a very profitable carrier. Performa has worked with Aeroflot in Russia for the past four years, primarily assisting with the creation and implementation of a new in-flight service design, customer service training and product strategy.

In May 2005, Performa executives attended Australia Week in Moscow, the largest Australian trade event ever held in Russia. During Australia Week, Performa was invited to participate in the opening of a new five-star hotel in Russia.

With 25 years experience working with airlines, hotels and service-intensive industries such as luxury goods and high-end retail, Performa has a proven track record of improving the value of service businesses and making them more profitable through innovative brand and customer strategies. It remains very excited about the future of the Russian market.