Australian Travel Marketing is an Australian-owned inbound tourism operator. It opened an office in Russia in 1996 and now draws more than half of its business from the Russian market. Its business model is predominantly business-to-business, with sales handled through some 2,000 travel agents in Russia and the CIS, including large organisations such as Capital Tour, Intourist, Mondo Tours, Quinta Tour and TransAero Tours.

Australian Travel Marketing now brings approximately 500–600 Russian tourists to Australia each year, with an even split between group travel and individuals. Some 30% of the company's clientele is business travellers. Reflecting the high spending power of Russian tourists, most clients purchase five-star accommodation. The most popular destinations are Sydney and Cairns, with interest in eco-tourism and diving particularly strong. A growing area of business is outback driving tours: Australian Travel Marketing recently organised a 4WD safari from Sydney to Darwin for one group of Russian travellers.

Austrade has assisted Australian Travel Marketing with the supply of maps, travel brochures and information as well as translation of important sales literature for travel agents. Austrade also helps the company identify the best travel expos and trade shows to attend in Russia and the CIS and ensures a steady supply of marketing materials for these events.

Russian office director Igor Bradis said Australian Travel Marketing was excited about the future prospects for the Russian market. "Interest is building and we are receiving a growing number of requests", he said, "Austrade is helping us develop a program to make the visa-application process easier. With two new airlines (Cathay Pacific and Thai Airways) expected to start offering direct connections, the sky is the limit for inbound tourism from Russia to Australia."