Melbourne-based Di Marca Pty Ltd. is a specialist brand development company. It provides brand design strategy, product development and packaging, through to online marketing and e-commerce.

Since 1985 Di Marca has been creating world-class strategic brand solutions for clients in a wide range of quality work for clients in the airline, mining, manufacturing, food and beverage, banking, energy and university business sectors.

Over  the past decade, Ron Van Prooyen, Managing Director of Di Marca, has travelled and surveyed Russia from east to west to find that a country is poised to lead the modern world in best business practice. He found that there was genuine interest to combine Russian sincerity and Australian expertise in successful branding programs. The Company Di Marca has recently secured several sales in Vladivostok, a city of just over half a million in Russia’s Far East. Operating in the same time-zone at Melbourne and closer than Moscow, Vladivostok is proving an excellent location to do business.

Joint Managing Director Steve Alley said that Di Marca worked closely with Austrade’s Vladivostok-based Business Development Manager, Vladimir Gorokhov, to get this work. “Austrade was a significant factor in our success,” Mr Alley said. “There is nothing more comforting than walking into a business meeting with a representative of the Australian Government at your side.”

“Our type of expertise and experience is wanted and needed in the Russian Far East,” he added. “Over the past few years businesses there have realised that in order to compete Russia-wide, they have to work at how they brand their firm’s reputation, their products and services to attract business in expanding markets.”

“There are virtually no specialist brand development companies nearer than London or Frankfurt that provide these types of services in the Russian Far East.”

Mr Alley said that Di Marca has recently re-branded Hino Vladivostok as Sumotori. Di Marca’s Vladivostok based client is the leading importer and supplier of machinery and equipment for the construction and road building industry throughout Russia. “We have many more high profile projects in the pipeline,” he said.

Ron Van Prooyen added that it is an exciting time for Russian companies who are operating in a very competitive business environment. Russian companies that get their branding systems and communication right will go a long way to ensuring their long term business success.