Printed from http://www.austrade.ru/eng/success/8/

Success stories

Company industry:

  • Education

Website: http://www.studyinaustralia.com/

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Australian Education International (AEI) launched its Russian market-entry pilot project in 2004. The project consists of two initiatives:

  • Selecting Russian education agents to visit Australia and meet with counterparts at participating institutions and receive training in the student visa application process;
  • Organising national tour of Russia for selected Australian education institutions.

Austrade helped plan and carry out both stages of this pilot project. The first stage involved taking six Russian education agents to Australia, where they visited education institutions and other project members of and received training from DIMIA officials in Canberra and Adelaide.

Then in April 2005, 12 representatives from Australian education institutions together with AEI representatives travelled to Vladivostok, Khabarovsk, Moscow and St. Petersburg to meet with local agents and discuss potential partnerships with local institutions. Austrade's market intelligence and logistical support was particularly critical because AEI does not have any direct representation in the Russian market.

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About Austrade

Austrade is the Australian Trade Commission, an agency of the Australian Government whose mission is to promote export trade for Australian companies. It achieves this goal by helping Australian companies develop international markets for their products and services and by helping organisations in countries such as Russia to find Australian suppliers and business partners.