A good example of successful business development in the Russian meat industry is Ausbay International, a supplier of high-quality meat such as Angus beef, lamb, bobby veal, grain-fed beef and pork. Its clients include high-end restaurants, hotels and supermarkets. At present the company is the only supplier of chilled meat in Moscow.

Ausbay doubled its sales in Russia during 2004. It currently supplies about 50 tonnes of meat per month. The company is now working to expand its geographical coverage and diversify its product range to include butter, marinated vegetables, frozen cakes, fruit cheeses, rice and other products. Ausbay is also planning to take up promotion and distribution of Australian wines in the near future.