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Success stories

Company industry:

  • Food and Beverage

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A good example of successful business development in the Russian meat industry is Ausbay International, a supplier of high-quality meat such as Angus beef, lamb, bobby veal, grain-fed beef and pork. Its clients include high-end restaurants, hotels and supermarkets. At present the company is the only supplier of chilled meat in Moscow.

Ausbay doubled its sales in Russia during 2004. It currently supplies about 50 tonnes of meat per month. The company is now working to expand its geographical coverage and diversify its product range to include butter, marinated vegetables, frozen cakes, fruit cheeses, rice and other products. Ausbay is also planning to take up promotion and distribution of Australian wines in the near future.

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About Austrade

Austrade is the Australian Trade Commission, an agency of the Australian Government whose mission is to promote export trade for Australian companies. It achieves this goal by helping Australian companies develop international markets for their products and services and by helping organisations in countries such as Russia to find Australian suppliers and business partners.